In today’s society, fitness is increasingly an isolated activity. It is built on an obsession with athletic self-perfection. You work out at your local gym, alone. You follow the exercise program on your app, alone. You participate in costly group fitness classes, alone.
Somewhere inside, we realize the desire for something more than the solitary elevation of self.
In the modern age, we are more connected than ever, but we are more alone than ever.
In an attempt to connect, we share our progress on social media, we reach out on forums, and we join virtual challenges.
But, that is not connection. It is a plea for connection.
Connection Fitness is the countermovement. It is fitness that cannot be done alone. It calls out for human connection and is enhanced by the presence and participation of others.
Connection Fitness does not measure success in calories, BPM, reps, weight or VO2Max. It is measured in smiles and laughter, and the intangibles - bonds of friendship, mutual trust and shared experience.
Pioneered by urban running groups, senior hiking groups, social bootcamps, and fitness communities around the world, CoFit aims to distill the core values of this movement: interactivity, playfulness, inclusion, connection, and community, and translate it into professional programs, services and products.
The mission is to promote the tenets of Connection Fitness globally, and to penetrate the various sectors of corporate wellness, personal training, senior care, education, and the mainstream fitness industry in general.
The vision is a happier, healthier and more empathetic society.